Design That Reflects Distinction
Dillard-Jones is known for designing and building some of the most beautiful custom homes across the Carolinas. Their work is elegant, precise, and deeply personal — and they wanted a printed piece that communicated those same qualities. The goal was simple: create a lookbook worthy of their reputation.
The Challenge
As an award-winning residential builder featured in Southern Living and other national publications, Dillard-Jones needed a marketing piece that balanced luxury with approachability. Their old collateral felt dated and didn’t convey the artistry or craftsmanship that defines their homes. We set out to design a lookbook that felt timeless — something homeowners would want to hold onto, not just flip through.
The Solution
We created a high-end, editorial-style lookbook that captures the warmth and sophistication of Dillard-Jones’ homes. Every layout was designed to highlight stunning photography and clean typography, echoing the architectural balance in their builds.
We focused on:
- A minimal, modern aesthetic with generous white space and refined font pairing.
- Full-spread imagery that lets the homes tell their own story.
- Custom print design with premium finishes for a tactile, luxurious feel.
- A visual rhythm that moves readers naturally through Dillard-Jones’ process — from design inspiration to completed spaces.
The Result
The finished lookbook became a centerpiece of Dillard-Jones’ client experience — an elegant showcase they present during consultations and at design events. It not only elevated their print presence but unified their visual identity across digital and physical platforms. The final product feels as considered and enduring as the homes they create.
Services: Print Design, Art Direction, Brand Collateral
Client: Dillard-Jones Builders
Lookbook Design
