A Legacy Refined for the Modern Era
Merline & Meacham has served clients across the Southeast since 1970, providing trusted legal counsel in business law and estate planning. After decades of growth, the firm needed a refreshed identity — one that honored its long-standing reputation while presenting a more polished, modern image to today’s clients.
The Challenge
As a respected name in law, Merline & Meacham’s existing branding had history but lacked cohesion. Their logo, print materials, and digital presence each told a slightly different story. The challenge was to unify everything — to create a brand system that felt timeless, credible, and distinctly theirs.
The Solution
We designed a comprehensive visual identity that balances tradition with sophistication. The refreshed brand uses rich tones, refined typography, and precise details to communicate trust and excellence.
Deliverables included:
- A new logo and brand mark inspired by heritage law firm aesthetics, updated with a modern sensibility.
- Business cards that pair deep green with gold-foil accents for a tactile, premium feel.
- A custom email signature system to unify communications across all attorneys.
- A fully redesigned website emphasizing clarity, professionalism, and ease of navigation, while subtly weaving in the firm’s story and areas of expertise.
The Result
The new identity gave Merline & Meacham a refreshed sense of confidence — one that honors their 50-year legacy while positioning them for the next generation of clients. The cohesive brand system ensures every interaction, from web to print, communicates the same message: experience, trust, and excellence.
Services: Brand Identity, Print Design, Digital Design, Website Development
Client: Merline & Meacham, Attorneys at Law
WEBSITE DESIGN
