Planted GVL

With their focus on growing and planting field-grown trees and shrubs for Upstate homes and businesses, Planted GVL wanted a logo that told you everything about them at a glance. They wanted something modern and approachable that would stand out from the pack by not using green, green which they felt was a color overdone in their field. With this in mind, our designer picked bright and engaging colors and focused on how to communicate the business’ mission easily. The shovel was chosen for its role in planting and growing and as the most common tool for Planted’s services. With a simple addition to have it look like it was both going into the ground and growing out of it as a tree via the circle and leaf, we made a simple visual story of what they do as their business at a glance.