Smith & Beckey Injury Lawyers

Keeping up with the times with a modern look can be challenging, which is why Smith & Beckey trusted us when they chose to update their name from Smith Injury Lawyers and do a complete rebrand to coincide with the change. Looking for an updated and simple logo that could be used attached to their name or as a solo act and still be recognizable as their business, we developed the pillar design. At a glance, it tells the story they wanted to communicate: a solid, sophisticated law firm with warm tones translating the trustworthiness and friendliness they wanted to convey at a glance. Once this new modern logo was designed, the same concept was taken to redesign their website and create a hero video on the homepage to show off the surrounding area they’re proud to serve.