No business will last long without knowing its customers. After all, you can’t help your customers if you don’t know what they want, and that’s a tough way to stay in business. Today we’re going to talk about the best ways to connect with your customers and get to know them so you can succeed in your industry.
1. Customer Analytics
Let’s start with customer analytics. These give us data, which is just another way of saying information, and that’s what we are after. Tools like Google Analytics are great for getting insight, such as time on page and knowing which social media outlets and other sites generate your site traffic. This data also helps you measure your social media ROI (return on investment). All of this will help you see where your efforts are paying off and whether you need to focus elsewhere.
2. Engage with Both Positive and Negative Reviews
Reviews are a great way to understand your customers’ feelings about your business. While this sounds obvious, you’d be surprised how many businesses don’t think much about their reviews. After all, they know what they’ve got is good; why would someone else know better about it? Don’t get caught in this trap. Both positive and negative reviews can help, similar to analytics, letting you know how your efforts to reach your customers are doing. Also, responding to these reviews can create a connection between you and your customers, even in responding professionally to negative feedback. It shows them and others considering your business that you take the time to interact with them.
3. Discover Your “Buyer Persona”
This sounds all very fancy and official, but it’s actually really easy and can be key to understanding and communicating with your customers. All you have to do is put yourself in their shoes and think about your ideal customers. What is their age group, location, what they do, interests, and influences? What are the benefits to this “person” for picking your business over another? What anxieties or fears do they have about switching from their current go-to to your service? Take these answers and jot them down; they will help you know what your customers want and where your marketing efforts should concentrate their focus.
These are just a few techniques that will help you reach your target audience and customer base. Knowledge is power and is the key to connecting with your customers, and that connection is what people are looking for in modern businesses.
If you are still looking for better and new ways to understand your customers and get their attention, contact Comet Agency. We make it our business to help yours.
