The City of Greer

When the City of Greer opened a design invitation for their newest “Keep Greer Clean” initiative, our design team dived head first into this passion project. The city wanted to have a fox as their mascot and have it named “Bailey” after their first mayor. With this in hand, we developed a cute fox design that would appeal to all ages, including bright primary colors to attract the eye and a blue bandana, utilizing the color of the City of Greer’s brand to tie into its other campaigns. Additionally, for the proposal, we created a storybook aspect with multiple designs of Bailey finding creative ways to clean up litter around the city and urging those around to aid efforts to keep Greer clean. We were very happy to have the chance to create this character to urge our younger generation to make a positive impact on their community.