Transylvania County

Branding

Project Description

Transylvania County came to us looking for a sleek new rebrand for their transportation department. They wanted an updated branding image, complete with a new logo, color coding, and iconography, as well as an easily recognizable and memorable acronym. Working together, our team developed “Transylvania in Motion,” or “TIM.” With this idea of motion in mind, we used forward-angled lines in the logo to represent that, as well as connecting points to show the transportation department connecting locations and people. Adding in the blues and greens to reflect the surrounding landscape of Transylvania County, we compiled it all into a brand guideline booklet for their reference after the rebranding.

LOGO DESIGN

TIM Full Color Vertical
TIM Full Color Horizontal
Mask Group 32

COLOR SCHEME

TYPOGRAPHY STYLES

Transylvania County Typography Styles Image

ICONOGRAPHY

Iconography Image

BRAND GUIDELINES BOOKLET

guidelinesmockup 1

REAL LIFE APPLICATION

BusAd
CityBus

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