Transylvania County

Transylvania County came to us looking for a sleek new rebrand for their transportation department. They wanted an updated branding image, complete with a new logo, color coding, and iconography, as well as an easily recognizable and memorable acronym. Working together, our team developed “Transylvania in Motion,” or “TIM.” With this idea of motion in mind, we used forward-angled lines in the logo to represent that, as well as connecting points to show the transportation department connecting locations and people. Adding in the blues and greens to reflect the surrounding landscape of Transylvania County, we compiled it all into a brand guideline booklet for their reference after the rebranding.